Get more Instagram follower with these 5 tips to grow your audience
If your Instagram presence isn’t quite as robust as you’re hoping, it might be time to learn how to sharpen up your strategies for getting real, organic followers on Instagram. The larger your audience grows, the more opportunities you have to engage with users and create unique experiences for them.
1. Optimise your Instagram account
Before you set out figuring out how to gain followers on Instagram, one of the most important steps is to have your account fully optimized. Think of your brand bio as the “homepage” to your account.
2. Keep a consistent schedule
The worst thing you can do when trying to get followers on Instagram is to post content at random, haphazard times. If you’re lucky enough to get users following you in the beginning, you don’t want to make them forget they followed you in the first place.
3. Schedule your posts!
While the Instagram algorithm has changed to show users more content they like, posting at the right times can still give your posts more visibility by increasing the overall engagement they receive.
4. Partner up
The best way to get customers to follow you is to get in front of them and be present. It’s critical to be present on your own Instagram as well as others. Try sponsoring user-generated content to get your brand in customers’ feeds. You can also hold Instagram contests to get your brand out to a larger audience. These types of campaigns build social proof by showing your fans are invested enough to repost your content or create their own UGC.
5. Avoid fake followers
There’s a huge difference between an Instagram account having fake and legitimate followers. It might seem tempting to simply purchase Instagram followers, but the backlash outweighs the perks of organic follower growth. And trust us, there are hundreds of clothing brands here in Australia with paid-for followers - don't make the mistake in joining them!
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Developing an Instagram following is a multifaceted process. Knowing the ins and outs of best practices on the network will help your strategies be more effective.
Let us know in the comments what else you think is important to know when starting out!