How to Design a Logo: A Step-by-Step Guide
I think most of us can agree there are generic logos in the world that we easily forget, and then there are great logos that we'll always be able to recognize (even without the brand's name attached).
But what is it about a logo that makes you recognize it? What is it about the design that can elicit a memory or even a specific emotion?
If you're in the process of creating a logo for your company, you're in a unique position to make a powerful impact on how consumers perceive your brand.
- Start With Your Story
- Brainstorm Words That Describe Your Brand
- Sketch Ideas Based on These Words (rough is fine!)
- Croud Test (show your friends!)
- Refine Your Chosen Sketch
- Develop Your Logo's Layout on a Design Platform
- Pick Versatile Colour Options
- Choose a Font (please not Comic Sans)
- Ensure Scalability
We know this might seem a little overwhelming, but take it slow and don't rush yourself. It's better to follow the process through to completion and end with a remarkable brand than to start over a few months later due to a design error or change of heart.
Your brand logo will be the heart of what you do; it's always best to take the time to get this right!